Is Your Birkin Bag Real? How Aura Blockchain Consortium Created Its Digital Twin
"The billion-dollar counterfeit industry has shaken luxury to its core. But the game just changed. The Aura Blockchain Consortium, founded by titans like LVMH and Prada, is rolling out the Digital Product Passport—a 'digital twin' that gives every luxury item an unbreakable, verifiable life story. This isn't just about authenticity; it's about reclaiming trust, empowering owners, and building a truly transparent future for your most cherished possessions. Your Birkin bag just got a digital upgrade."